@conference {Horel_www15,
	title = {Scalable Methods for Adaptively Seeding a Social Network},
	booktitle = {The International World Wide Web Conference (WWW-15)},
	year = {2015},
	pages = {441-451},
	url = {http://econcs.seas.harvard.edu/files/econcs/files/horel_www15.pdf},
	author = {Thibaut Horel and Yaron Singer}
}
