%0 Book Section %B Agent Mediated Electronic Commerce (LNAI 1571) %D 1999 %T Accounting for cognitive costs in on-line auction design %A David C. Parkes %A Lyle H. Ungar %A Dean P. Foster %E P Noriega %E C Sierra %B Agent Mediated Electronic Commerce (LNAI 1571) %I Springer-Verlag %P 25–40 %G eng %U http://econcs.seas.harvard.edu/files/econcs/files/on-line-auctions.pdf